Thursday, August 21, 2014

Student Profile: Maroo Lee

Maroo Lee is a Korean student at Murray State University. He studied Marketing as an undergraduate at Murray State, and will graduate with an MBA from Murray State this December (2014). His goal is to become the CEO of a car and automotive company.

Lee has accomplished a lot during his time at Murray State. He was elected President of the Korean student organization and is a member of Beta Gamma Sigma, an honors society for business students. He has been very active in the Murray State community, and has also gotten competitive internships in his field.

Lee took a three-month internship at the E-Land Group, an international fashion company, as a Strategic Intelligence Intern. He states:
The competition rate was almost 400:1 and it was hard to get it. After I applied for the position, I took one exam and had two interviews. I had to spend more than 19 hours per day at work, but it was worth to get practical experience as a business student and it was a great opportunity to learn how people think. It was a three month internship and I worked in Seoul, Korea and Shanghai, China. The company wants [to meet] the real and actual needs of customers’ demand... Even though I couldn't speak any Chinese, I communicated with them by using gestures and English... We started by studying [our] competitor’s strengths and weaknesses. Also, we researched why customers like competitor’s brands and their identities. We found the reason and applied our own strategies to our brand. The project was successful and actual profit of the brand went up. We got the special prize from the company’s headquarter, too. It was great experience and fun! 

Over the summer, Lee was invited to a 2014 International Business Seminar in Italy, where he presented an IBS paper. This trip allowed him to visit three major cities: Rome, Sienna and Florence.

His experiences include:

  •  Bachelor’s Degree in Business Administration at Murray State University, 2013.
  •  Graduating from Murray State University with a Master’s Degree in Business Administration, December, 2014.
  •  Experience in various cultures through travel and living in over 30 foreign countries, including countries in Europe, Asia as well as the United States.
  • ESI Intern, E-land Group
    • Seoul, Republic of Korea
    • Full-time summer internship in the headquarters of E-land Group working in Business Strategic department with professional staff to launch new brand in China and Korea
      • Made business strategy for penetration in Chinese market
      •  Research and analyzed market environment
      • Working with Chinese corporation company and employees
    • United Nations Educational Scientific and Cultural Organization
    • Seoul, Republic of Korea
    • Full-time summer position in UNESCO working in cooperation with professional staff to prepare meeting for foreign organizations.
      • Made schedule and plans for the meeting.
      • Managing visitors and their needs 
      • Organizing meeting results and issued research paper

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